Privacy policy

Summary

• I don't ask for your name, email or any account. There's nothing to sign up for.
• Your progress lives on your phone and in your own iCloud. I can't see it.
• The game sends a few anonymous events about levels (started, won, failed, left) so I can see which ones are too hard. They aren't tied to you.
• Ads are shown by Google AdMob, only when you tap for one. Google collects data to show them, as described below. You choose whether apps may track you.
• Purchases go through Apple. I never see your payment details.
• I don't sell your data.

Floor Is Chalk is a game made by Waristone (“I”, “me”), an independent developer in Canada. This page explains what the game collects, why, and what you can do about it. If anything here is unclear, write to me at support@waristone.com.

Who gets what

Who	What they get	Why
Apple (iCloud, Game Center)	Your progress, under your Apple ID. Your Endless best and achievements, if you use Game Center.	To keep your progress across devices, and for the leaderboard and achievements. I can’t see your iCloud copy.
TelemetryDeck	Anonymous level events, under a hashed random ID.	So I can see which levels are too hard.
Google AdMob	Advertising ID (only if you allow tracking), IP address, ad interactions, diagnostics.	To show and measure the ads you choose to watch.
RevenueCat	Purchase history and an anonymous ID.	To confirm purchases and restore them on your other devices.

The details for each are below.

Your progress and settings

Stars, dust, the items you own, your upgrades and your settings are saved on your device. If you’re signed in to iCloud, the game also keeps a copy in your iCloud account (iCloud key-value storage) so your progress follows you to your other devices. That copy is stored by Apple under your Apple ID; I have no access to it.

If you use Game Center, your Endless best and your achievements are sent to Apple’s Game Center under your Game Center profile. Apple’s own privacy policy covers that.

Level analytics (TelemetryDeck)

To see where players get stuck, the game sends a handful of events to TelemetryDeck, a privacy-focused analytics service based in Germany:

• a level was started, won, failed or left from the pause screen, with the level, the attempt number, how far along you got and what knocked you out;
• a Revive or double dust was used; an Endless run ended, with its distance;
• a purchase went through, with the product (not the price you paid or anything about you).

Each event carries the game’s version and language and a random ID the game makes on your device. That ID is scrambled (hashed) before it leaves your device, isn’t shared with any other app, and is deleted when you delete the game. Nothing in these events identifies you, and they’re never used for advertising. See TelemetryDeck’s privacy policy.

Ads (Google AdMob)

The game only shows ads you choose to watch: a Revive after a fall, or double dust after a win. Ads are provided by Google AdMob and are limited to content suitable for teens.

To show and measure ads, Google’s software in the game may collect:

• your device’s advertising identifier, but only if you allow apps to track you when iOS asks (you can change this any time in the Settings app → Privacy & Security → Tracking);
• your IP address, used to estimate your general location (country or city, never your exact position);
• which ads you saw and tapped, and how you used the game around them;
• crash reports and performance data about the ad software.

iOS asks whether the game may track you the first time you tap to watch an ad. If you allow tracking, Google may use your advertising identifier to show you ads based on your activity in other apps and websites. If you don’t, ads are still shown, just not personalised that way.

If you’re in the European Economic Area, the UK or Switzerland, or in a US state with its own privacy law, Google’s consent form asks for your choices when the game first opens. You can change them later in the game’s Settings → Privacy choices.

Google’s use of this data is described in Google’s Privacy Policy and how Google uses information from apps that use its services.

Purchases (Apple and RevenueCat)

Purchases (Remove Ads, the ember wings, dust packs) are made through Apple’s App Store. Apple handles payment; I never see your card or billing details.

The game uses RevenueCat to confirm purchases and restore them on your other devices. RevenueCat receives your purchase history and an anonymous ID it makes for the game, nothing that names you. See RevenueCat’s privacy policy.

Children

Floor Is Chalk is not directed at children under 13, and I don’t knowingly collect personal information from them. If you believe a child has provided personal information through the game, contact me and I’ll help remove it.

Your choices and rights

• Tracking: allow or refuse it when iOS asks, or change it later in the Settings app → Privacy & Security → Tracking.
• Ad consent: in the game, Settings → Privacy choices (where it applies).
• Your progress: Settings → Reset progress erases it, on this device and in iCloud. Deleting the game removes everything stored on your device, including the analytics ID.
• Access or deletion: depending on where you live (for example under the GDPR, the UK GDPR, Canada’s PIPEDA or California’s CCPA), you may have the right to ask what data is held about you and to have it deleted. Because I hold nothing that identifies you, I usually can’t find “your” data, but write to me and I’ll do what I can. For data collected by Google, Apple or RevenueCat, their policies above explain how to reach them.

Under California law, letting Google use your advertising identifier for personalised ads can count as “sharing” personal information. You can opt out by refusing tracking or through Privacy choices.

How long data is kept

Your progress stays until you reset it or delete the game (and your iCloud copy until you reset it or remove the game’s data from iCloud). Level analytics are kept only as long as they’re useful for tuning the levels. Google, Apple and RevenueCat keep data according to their own policies.

Changes

If this policy changes, the new version will be posted here with a new date. If a change affects what the game collects, it will come with an update to the game.

Contact

Waristone, Canada. Email support@waristone.com.